BrandlyUp brand kit

Core identity

Logo suite

Download logo suite

Clear space: 0.33 × the logo height on every side
Minimum size: Horizontal 164px · Stacked 96px · Wordmark 100px · Symbol 32px · Avatar 48px

Primary logo (horizontal)

horizontal-color.svg5.4 KB · 1802×352Download
horizontal-color.png31 KB · 1600×313Download

Stacked / vertical logo

stacked-color.svg6.6 KB · 408×311Download
stacked-color.png44 KB · 1574×1200Download

Logomark / symbol

symbol-color.svg1.4 KB · 128×128Download
symbol-color.png22 KB · 1024×1024Download

Wordmark

wordmark-color.svg4.9 KB · 1802×352Download
wordmark-color.png28 KB · 1600×313Download

Emblem / badge

avatar-color.svg1.7 KB · 512×512Download
avatar-color.png9.9 KB · 512×512Download

Full colour on dark

horizontal-reverse-color.svg5.4 KB · 1802×352Download
horizontal-reverse-color.png24 KB · 1600×313Download
stacked-reverse-color.svg6.6 KB · 408×311Download
stacked-reverse-color.png36 KB · 1574×1200Download
wordmark-reverse-color.svg4.9 KB · 1802×352Download
wordmark-reverse-color.png22 KB · 1600×313Download
symbol-reverse-color.svg1.6 KB · 128×128Download
symbol-reverse-color.png18 KB · 1024×1024Download
avatar-reverse-color.svg1.7 KB · 512×512Download
avatar-reverse-color.png10 KB · 512×512Download

Mono black

horizontal-black.svg5.4 KB · 1802×352Download
horizontal-black.png28 KB · 1600×313Download
stacked-black.svg6.6 KB · 408×311Download
stacked-black.png41 KB · 1574×1200Download
wordmark-black.svg4.9 KB · 1802×352Download
wordmark-black.png26 KB · 1600×313Download
symbol-black.svg1.6 KB · 128×128Download
symbol-black.png21 KB · 1024×1024Download
avatar-black.svg1.7 KB · 512×512Download
avatar-black.png10 KB · 512×512Download

Mono white / reversed

horizontal-white.svg5.4 KB · 1802×352Download
horizontal-white.png24 KB · 1600×313Download
stacked-white.svg6.6 KB · 408×311Download
stacked-white.png36 KB · 1574×1200Download
wordmark-white.svg4.9 KB · 1802×352Download
wordmark-white.png22 KB · 1600×313Download
symbol-white.svg1.6 KB · 128×128Download
symbol-white.png18 KB · 1024×1024Download
avatar-white.svg1.7 KB · 512×512Download
avatar-white.png10 KB · 512×512Download

Single brand colour

horizontal-primary.svg5.4 KB · 1802×352Download
horizontal-primary.png31 KB · 1600×313Download
horizontal-secondary.svg5.4 KB · 1802×352Download
horizontal-secondary.png31 KB · 1600×313Download
stacked-primary.svg6.6 KB · 408×311Download
stacked-primary.png44 KB · 1574×1200Download
stacked-secondary.svg6.6 KB · 408×311Download
stacked-secondary.png44 KB · 1574×1200Download
wordmark-primary.png28 KB · 1600×313Download
wordmark-secondary.svg4.9 KB · 1802×352Download
wordmark-primary.svg4.9 KB · 1802×352Download
wordmark-secondary.png28 KB · 1600×313Download
symbol-primary.svg1.4 KB · 128×128Download
symbol-primary.png22 KB · 1024×1024Download
symbol-secondary.svg1.4 KB · 128×128Download
symbol-secondary.png22 KB · 1024×1024Download
avatar-primary.svg1.7 KB · 512×512Download
avatar-primary.png9.9 KB · 512×512Download
avatar-secondary.svg1.7 KB · 512×512Download
avatar-secondary.png9.9 KB · 512×512Download

Logo source files

logo.svg5.4 KB · 1802×352Download
mark.svg1.6 KB · 128×128Download

Core identity

Colour palette

Primaryprimary
HEX
#4608AD
RGB
70, 8, 173
HSL
263°, 91%, 35%
CMYK
60, 95, 0, 32
Aa11.06 · AAAAa1.90 · Fail
--brand-primary
Secondarysecondary
HEX
#F97316
RGB
249, 115, 22
HSL
25°, 95%, 53%
CMYK
0, 54, 91, 2
Aa2.80 · FailAa7.49 · AAA
--brand-secondary
Whiteneutral
HEX
#FFFFFF
RGB
255, 255, 255
HSL
0°, 0%, 100%
CMYK
0, 0, 0, 0
Aa1.00 · FailAa21.00 · AAA
--brand-white
Blackneutral
HEX
#111111
RGB
17, 17, 17
HSL
0°, 0%, 7%
CMYK
0, 0, 0, 93
Aa18.88 · AAAAa1.11 · Fail
--brand-black
Paperbackground
HEX
#F8F5FC
RGB
248, 245, 252
HSL
266°, 54%, 97%
CMYK
2, 3, 0, 1
Aa1.08 · FailAa19.46 · AAA
--brand-paper
Inktext
HEX
#0A0A0A
RGB
10, 10, 10
HSL
0°, 0%, 4%
CMYK
0, 0, 0, 96
Aa19.80 · AAAAa1.06 · Fail
--brand-ink

Core identity

Typography

Download typography

AaThe quick brown fox jumps over the lazy dog400500600700
Poppinsheading
Weights 400, 500, 600, 700Headingsfont-family: "Poppins", sans-serif;Get the font

Font files

TTFPoppins-Bold.ttf152 KBDownload
TTFPoppins-Regular.ttf157 KBDownload
TXTOFL.txt4.3 KBDownload
TTFPoppins-SemiBold.ttf154 KBDownload

Core identity

Voice & messaging

Elevator pitch: Bring your brand identity, marketing and reputation together with clear strategy, thoughtful design and a shared client workspace.

Core identity

Brand guidelines

Download brand guidelines

Hosted guidelines page: https://brandlyup.com/brand/identity/brand-guidelines.html

Brand book

PDFbrand-guidelines.pdf490 KBDownload
HTMLbrand-guidelines.html10 KBDownload

Visual language

Patterns, textures & gradients

Download patterns, textures & gradients

Patterns

pattern-01.svg3.5 KB · 1200×1200Download
pattern-01.png154 KB · 1200×1200Download
pattern-02.svg3.5 KB · 1200×1200Download
pattern-03.svg3.5 KB · 1200×1200Download
pattern-03.png158 KB · 1200×1200Download
pattern-02.png179 KB · 1200×1200Download

Visual language

Motion & animation

Download motion & animation

Animated logo

animated-symbol.svg6.4 KB · 200×200Download
animated-logo.svg11 KB · 2036×479Download
animated-logo-loop.svg11 KB · 2036×479Download
animated-symbol.webp84 KBDownload

Transitions & loaders

loader.svg6.4 KB · 200×200Download
static-loader.svg2.9 KB · 200×200Download
CSSloader.css6.6 KBDownload
HTMLloader.html3.4 KBDownload

Digital & web

Favicons & app icons

Download favicons & app icons

theme-color: #0A0A0A
Manifest background colour: #F8F5FC

favicon.svg

favicon-dark.svg1.7 KB · 128×128Download
favicon-light.svg1.7 KB · 128×128Download

favicon.ico

favicon.ico1.9 KBDownload

Apple touch icon

apple-touch-icon.png3.4 KB · 180×180Download

Android / PWA icon

android-light-192.png3.6 KB · 192×192Download
android-dark-192.png3.3 KB · 192×192Download

PWA icon

android-light-512.png12 KB · 512×512Download
android-dark-512.png9.0 KB · 512×512Download

Maskable icon

android-maskable-light-512.png10 KB · 512×512Download
android-maskable-dark-512.png7.6 KB · 512×512Download

Other files

WEBMANIFESTsite.webmanifest865 BDownload
safari-pinned-tab.svg1.6 KB · 128×128Download
ZIPfavicon-set.zip72 KBDownload
android-maskable-light-192.png3.2 KB · 192×192Download
android-maskable-dark-192.png2.9 KB · 192×192Download

Digital & web

Website & share images

Download website & share images

Default page title: BrandlyUp — Branding. Marketing. Reputation.
Meta description: Bring your brand identity, marketing and reputation together with clear strategy, thoughtful design and a shared client workspace.